Which theory is based on the observation that factors which meet individuals' need for psychological growth, especially responsibility, job challenge, and achievement must be characteristic of their jobs?
a. McGreagor’s theory X
b. Herzberg's two-factor theory
c. Maslow’s Hierarchy of needs
d. Vroom’s expectancy theory
b. Herzberg's two-factor theory
The impetus for redesigning job depth was provided by Herzberg’s two-factor theory of motivation. The basis of his theory is that factors which meet individuals’ need for psychological growth, especially responsibility, job challenge, and achievement must be characteristic of their jobs.
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Increasingly, new-product ideas arise from ________ that combines two product concepts or ideas to create a new offering
A) reverse assumption analysis B) lateral marketing C) attribute listing D) forced relationships E) morphological analysis
The statutory tax rate differs from a firm's average tax rate due to which of the following reasons
a. the statutory tax rate is a marginal tax rate. b. some expenses are included in book income but do not enter into taxable income. c. the average tax rate is for a period of three years. d. the statutory tax rate does not effect GAAP measures of revenues and expenses.
Positive organizational behavior is closely linked to which type of management?
A. high-involvement B. top-down C. visionary D. reverse psychology
In the customer-initiated interactive communication process,
A. the buyer starts the process. B. messages typically must be very short and simple. C. noise is no longer a factor. D. the message channel is no longer a factor. E. None of these answers is correct.