What is the objective of competitive advertising?
A. It tries to keep the product's name before the public.
B. It tries to develop selective demand for a specific brand.
C. It tries to develop primary demand for a product category rather than demand for a specific brand.
D. It may be useful when the product has achieved brand preference or insistence.
E. It is used to present the company in a favorable light, perhaps to overcome image problems.
Answer: B
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