The quantity of merchandise has a bigger impact on profitability than allocation decisions.
Answer the following statement true (T) or false (F)
False
Research indicates that allocation decisions have a much bigger impact on profitability than does the decision about the quantity of merchandise to purchase.
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Avery and Bert are partners who share profits in a ratio of 2:1 and have capital balances of $75,000 and $150,000, respectively. The partners agree to admit Carmen to the partnership. Carmen invests $75,000 for a 35 percent interest in the partnership. The new total capital balance after admitting Carmen is $300,000. The entry to record the admission of Carmen to the partnership is:
A) Cash 75,000 Carmen, Capital 75,000 B) Cash 105,000 Carmen, Capital 105,000 C) Cash 75,000 Avery, Capital 20,000Bert, Capital 10,000Carmen, Capital 105,000 D) Cash 105,000 Carmen, Capital 75,000Avery, Capital 20,000Bert, Capital 10,000
Greater consumer control means that companies can no longer rely on ________
A) promoting brand-consumer interaction B) marketing by intrusion C) creating market offerings and messages that involve consumers D) developing marketing concepts with an outside-in perspective E) marketing by attraction
The National Egg Association has been promoting the benefits of eggs for many years. It aims to educate customers about the nutritional values of eggs through ads which are aired in several states. It is making use ofÂ
A. selective-demand advertising. B. professional advertising. C. primary-demand advertising. D. direct-response advertising. E. trade advertising.
A transcendent education teaches students to think beyond self-interest and profitability-in fact, to
A. promote one's industry. B. consider sales and revenues over the strategic time frame. C. leave a legacy that extends beyond the bottom line. D. train one's successors. E. contribute to philanthropic causes.