One of the driving forces in the democratization of digital media is
A) online voting.
B) public opinion surveys.
C) telecommuting.
D) social bookmarking.
E) online shopping.
D
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What is a special order? What factors does a company consider when examining a special order?
The purpose of the investing activities section is:
a. show the gains and losses from investing activities. b. show the cash flows resulting from interest expenses and revenues on investments. c. show the cash flows due to all types of investments. d. show the cash consequences of bad investment decisions. e. None of the answers are correct.
Which of the following problems is a manager most likely to face if he or she uses sales as a measure of advertising effectiveness?
A. Sales results are affected by no marketing-mix variable other than price and promotion. B. Sales results offer little guidance or direction to those responsible for planning and developing the advertising program. C. There is a short, often immeasurable, time period between when advertising is run and when sales actually occur. D. Sales are generally not considered a good indicator for an IMC program. E. No internal-environmental variables have any significant influence on sales results.
A phenomenon known as ________ arises when rational investors anticipate events that do not with the frequency that the investors expect
A) interest rate parity B) the peso problem C) rational expectations D) purchasing power parity