According to U.S. GAAP, firms holding debt and equity securities for short-term profit potential
a. report the investments on the balance sheet at market value.
b. initially record the investments at acquisition cost.
c. report unrealized holding gains and losses on the investments in the income statement.
d. all of the above.
e. none of the above.
D
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Which of the following is true of consumers in the new marketing communications model?
A) They are more reliant on traditional methods of marketing for product information. B) They are less informed than before about companies and product marketing techniques. C) They are more reliant on mass-media marketing methods for product information. D) They are less powerful than before in affecting the way a company markets its products. E) They are better equipped to find product and brand information on their own.
A(n) ________ is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement and control those strategies
A) marketing plan B) communications plan C) business plan D) operational plan E) financial plan
When preparing a reconciliation of net income to cash from operations, an increase in the ending inventory over the beginning inventory will result in an adjustment to reported net income because
a. cash is increased because inventory is a current asset. b. inventory is an expense deducted in computing net earnings, but is not a use of cash. c. the net increase in inventory is part of the difference between cost of goods sold and cash paid to suppliers. d. all changes in noncash accounts must be disclosed.
Without focus on a mission statement, the workplace is chaotic and stressful for employees.
a. True b. False