The advertisements of bus tour operator companies in the city of Lubtilace increase the popularity of the city's tourist attractions. Bursilopp, a company that operates tourist buses across the city, shows the city's major tourist spots in its television advertisements. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing
B. Place marketing
C. Event marketing
D. Idea marketing
Answer: B
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A used machine with a purchase price of $77,000, requiring an overhaul costing $8,000, installation costs of $5,000,and special acquisition fees of $3,000, would have a cost basis of
a. $82,000 b. $90,000 c. $85,000 d. $93,000
Some of the steps in the accounting cycle are listed below. Select the choice that places these steps in the correct order. 1 . Close the accounts. 2 . Post transactions to accounts in the ledger. 3 . Journalize daily transactions. 4 . Record and post adjustments. 5 . Prepare financial statements
a. 2, 3, 4, 5, 1 b. 3, 2, 4, 5, 1 c. 3, 2, 4, 1, 5 d. 3, 2, 5, 4, 1
A few customers cost more to serve than the revenues they generate. Identify the most appropriate way to handle these customers
A) Attempt to turn away the unprofitable customers. B) Provide services at a discounted rate to these customers. C) Avail preferential treatment to these customers. D) Design specific marketing messages for these customers.
A(n) ________ is represented by a certificate and is commonly traded on an exchange.
A) inventory B) investee C) interest D) security