Differentiate between a push and a pull strategy.
What will be an ideal response?
Push strategies are primarily designed to secure the cooperation of retailers, gain shelf space, and protect the product against competitors. Pull strategies are designed to attract customers and increase demand for the product. Push strategies are aimed at intermediaries and pull strategies are aimed at final consumers.
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Which of the following is not a finding of previous empirical research on income tax allocation?
a. Income using income tax allocation had a higher degree of association with security price behavior than income determined without income tax allocation. b. The net-of-tax method using a tax rate significantly higher than existing rates had a higher association with security prices than income tax allocation using existing rates. c. There was a better association of net deferred tax liabilities to firm value under SFAS No. 109 than under its predecessor when tax rates increased under the Revenue Reconciliation Act of 1993. d. Investors do not view deferred tax liabilities as real liabilities.
Answer the following statements true (T) or false (F)
The disclosure requirements of SFAS No. 132 pertain to both pensions and OPEBs where applicable.
______________ involves attempts to draw consumers and establishments to a certain physical region.
A. Relationship marketing B. ?Permission-based marketing C. ?Cause-related marketing D. Place marketing E. Stealth marketing
Statements that show the financial statements as if proposed transactions had already occurred are called:
A. Interim statements. B. Pro forma statements. C. Simplified statements. D. Temporary statements. E. Professional statements.