Speeches about concepts are about anything that is tangible—that is, can be perceived by the senses

Indicate whether the statement is true or false


False

Communication & Mass Media

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In her speech announcing her candidacy for president of the Student Government Association, Fatma states, "We need to build a better sense of community on campus by making the student center a place where students want to come to meet friends, share meals, and just talk. I have a plan to make that happen." Fatma is using an emotional appeal to her audience's __________ needs.

A. physiological B. safety C. belonging and love D. self-actualization

Communication & Mass Media

Based on your score on Infante and Rancer's Measure of Argumentativeness, create an action plan for adapting to people who have a different argumentativeness rating than you

What will be an ideal response?

Communication & Mass Media

The tendency to view one's own group as the standard against which all other groups are judged is known as __________

a. prejudice b. ethnocentrism c. racism d. insensitivity

Communication & Mass Media

Ethos is a term from classical rhetoric that means

A. the use of ethics in argumentation. B. persuasion by means of logic. C. the reputation, authority, and integrity of the speaker. D. the use of emotional proofs in persuasion.

Communication & Mass Media