The motivational principle of WIIFM means that people are motivated by
A) concern for the welfare of others.
B) self-interest.
C) a need to avoid pain.
D) a spirit of excitement and adventure.
Answer: B
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In terms of substantiation, if an advertiser uses expert endorsements, then statements in the advertisement must be based on:
A) legitimate tests performed by experts in the field B) the opinion of "typical persons" who would use the product C) truthful statements that represent the experts personal experience D) lab or engineering tests
Gina supervises Ritesh by staying out of his way, fostering his confidence, and letting Ritesh make the choices on how to accomplish goals. What leadership style is Gina using?
What will be an ideal response?
Explain the persuasive strategy “ask for suspended judgment.” When might you use this persuasive strategy during a persuasive speech?
What will be an ideal response?
Conflict research is frequently a __________ of ____________
a. Survey/problems b. Tool/researchers c. Tool/managerialism d. Both b & c