The Montana Supreme Court rules against Natural Grocery Mart in a case against One Stop 2 Shop Stores, Inc Natural Grocery files an appeal with the United States Supreme Court. The Court does not hear the case. This
a. is a decision on the merits that has value as a precedent.
b. indicates agreement with the Montana court's decision.
c. means nothing.
d. means that the Montana court's decision is the law in Montana.
D
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The marketing mix refers to
A. the specific ratio within a budget that divides resources between advertising, sales promotion, and personal selling. B. the allocation of resources within a firm towards individual marketing programs. C. the environmental forces - social, economic, technological, competitive, and regulatory - that impact the marketing decisions for a particular product at any given time. D. the selection of product benefits and attributes that are to be added to or subtracted from a given product to create variations within a product line. E. the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.
How can a licensor prevent a licensee from using the licensed technology to compete with it directly?
A) by allowing the licensee to continue using the technology after the contract has expired B) by limiting the licensee to selling only in the home country C) by keeping the licensed technology unchanged D) by cancelling the contractual agreement
Why do lessees tend to prefer the operating lease method to the capital lease method?
a. The capital lease method results in larger long-term debt and debt-equity ratios during the life of a lease than the operating lease method. b. A larger debt ratio makes a firm appear more risky. c. The operating lease method recognizes expense more slowly over the life of the lease than the capital lease method. d. all of the above e. none of the above
For February, sales revenue is $700,000; sales commissions are 5% of sales; the sales manager's salary is $96,000; advertising expenses are $80,000; shipping expenses total 2% of sales; and miscellaneous selling expenses are $2,100 plus 1/2 of 1% of sales. Total selling expenses for the month of February are:
A) $185,650 B) $189,500 C) $196,100 D) $230,600