Holiday Inn divided the total customer market into smaller segments and selected the most promising segments. Deciding what position it wants to occupy in these segments is called diversification

Indicate whether the statement is true or false


FALSE

Business

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What is a common feature of all structural models?

What will be an ideal response?

Business

Which of the following is true of consumer magazines?

A. They are typically known as niche magazines. B. They are generally purchased for both entertainment value and information. C. They are primarily annual publications. D. They are only sold through sole distribution. E. They cannot be sold through circulation.

Business

Rapson Pure Water Solutions Corporation has developed a new water purification system-model EN-78-that has been designed to outperform a competitor's best-selling water purification system. Model EN-78 has a useful life of 120,000 hours of service and its operating cost is $0.70 per hour. In contrast, the competitor's product has a useful life of 40,000 hours of service and has operating costs that average $1.20 per hour. The competitor's water purification system sells for $149,000. Rapson has not yet established a selling price for model EN-78.From a value-based pricing standpoint what range of possible prices should Rapson consider when setting a price for EN-78?

A. $149,000 ? Value-based price ? $233,000 B. $149,000 ? Value-based price ? $507,000 C. $358,000 ? Value-based price ? $507,000 D. $233,000 ? Value-based price ? $358,000

Business

Which of the following is not an additional tax a taxpayer may have to pay?

A. Excess wage tax B. Self-employment tax C. Net investment income tax D. Alternative minimum tax

Business