The kind of service provided to keep an electronic commerce site up and running throughout a day, all the days in a week, is often called _____
Fill in the blank(s) with correct word
24/7 operation
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________ are defined as companies that satisfy the same customer need
A) Communities B) Competitors C) Trendsetters D) Industries E) Task groups
For years, when considering new products, marketers at Celestial Seasonings asked themselves, "What would Stacy think?" Stacy was a fictional character representing 25- to 50-year-old educated, upper-income women who rarely watched television but did a lot of reading. "Stacy" represented Celestial's primary
A. strategic business unit. B. sustainable competitive advantage. C. target market segment. D. positioning strategy. E. internal strength.
Which of the following statements regarding Gatorade's branding is most accurate?
A. Gatorade uses the same formula for all its products and simply changes the brand name when introducing new flavors. B. Gatorade changed its color, packaging, and size of items in the product line for the domestic market so that they would not conflict with those marketed to foreign markets. C. Gatorade's success can be attributed to management's decision to find and then stick with one channel of distribution. D. Gatorade has used the same packaging since the product debuted in 1965. E. Gatorade has changed its product formulation, packaging, and advertising over the years in response to changes in the marketplace.
Multinational companies that forbid the payment of bribes and kickbacks in their codes of ethical conduct and that are serious about enforcing this prohibition
A. are out-of-step with business reality given that the preponderance of company managers are immoral. B. face a particularly vexing problem of losing business to competitors that have no scruples-an outcome that penalizes ethical companies and company personnel. C. are in a distinct minority compared to companies that view the payment of bribes and kickbacks as a legitimate or permissible practice. D. are misguided in their efforts because bribes and kickbacks are really no different from tipping for service at restaurants as you pay for a service rendered. E. are generally advocates of the ethical relativism school of thought.