Logos, business cards, stationery, signs, and promotional materials that make firms immediately recognizable comprise their
A. publicity tools.
B. sales promotion materials.
C. corporate identity materials.
D. advertising materials.
E. personal selling tools.
Answer: C
You might also like to view...
Rebecca knew her group was lagging in projections for their company deadlines. As project manager, she wanted to see them succeed rather than fail. Rebecca believed her group could meet the goal with a week extension deadline. She opted to be honest with her supervisor and ask for a deadline extension rather than fabricate inaccurate numbers for the original deadline. Which component of ethical behavior is Rebecca demonstrating?
A. component 1: moral sensitivity B. component 2: moral judgment C. component 3: moral motivation D. component 4: moral character
Nexis Corp issues 1,000 shares of $15 par value common stock at $25 per share. When the transaction is recorded, credits are made to:
A) Common Stock $15,000 and Paid-in Capital in Excess of Par Value $10,000. B) Common Stock $25,000 and Retained Earnings $15,000. C) Common Stock $15,000 and Paid-in Capital in Excess of Stated Value $10,000. D) Common Stock $25,000.
People overemphasize the success of work teams because:
a. There is no research to suggest otherwise. b. Teams are better than individuals at most all organizational tasks. c. Of the psychological benefits of teamwork. d. Their implementation is one of the most common organizational changes in the last two decades.
Which of the following is true about job evaluation?
A. It is used to establish an internally aligned pay structure. B. It isolates each job's pay from its relative contribution to the organization. C. Employers design a single evaluation plan for all types of work. D. Typically, an employer evaluates all jobs in the organization at the same time. E. It is seldom developed using benchmark jobs.