Which of the following is the BEST source of new leads for good salespeople?
A) trade shows
B) satisfied customers
C) responses from target mailings
D) website visitors
E) cold calling
B
Explanation: B) Satisfied customers have already shown an interest in the products offered and therefore there is a good chance they will become repeat customers. Current customers are also more likely than anyone else to act as salespeople themselves by recommending the products they are using or by referring potential customers to salespeople. People who come to trade shows, those who respond to target mailing, and people who have visited the company's website are all potential customers. None of these is as likely to purchase the products, though, as the current customer who purchases more products or the person that customer has spoken to on a one-on-one basis.
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Stories that consumers create and share about how they use products
A) typically are a large part of traditional advertising campaigns. B) are inconsistent and unreliable, and therefore should be ignored. C) help to fuel word-of-mouth communication. D) are generally considered to be outside of customers' brand experience. E) spread more efficiently using low-tech sales tactics.
Functional strategies are implemented
A. only at the top levels of management. B. at one time by the organization as a whole. C. only at the employee level. D. by the stakeholders. E. by each appropriate area or unit.
The most severe stage of distress is
A. burnout. B. shock. C. back pain. D. job loss.
What do we mean by the expected future spot rate?
What will be an ideal response?