Which of the following is a primary supplier selection criterion for a firm pursuing a differentiation strategy?
A) product development skills
B) cost
C) capacity
D) speed
E) flexibility
A
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Consulting firms, banks, IT outsourcing firms, and restaurants ______.
A. typically experience economies of scale B. are service organizations C. suffer from excess capacity D. experience diseconomies of scope
When a company gives out company bonuses, this is called an example of which form of power?
A. coercive power B. reward power C. legitimate power D. expert power
Jimi is very interested in managing his cash. You mentioned this course to him and told him about ______, which is the number of days a company’s cash is tied up in the production and sales process.
a. the income statement b. Cash Convention Report c. cash conversion cycle d. adding depreciation and amortization to net income
Before setting objectives for advertising and promotion, an organization should
A. set its advertising and promotional budgets. B. conduct test marketing to check the effectiveness of the marketing strategies developed for the current products and services. C. evaluate the effectiveness of the advertising and promotional strategies. D. conduct a situation analysis to identify marketing and promotional issues facing the firm. E. develop its media plan and allocate the budget to each media.