Which of the following statements is true of the Electronic Retailing Self-Regulation Program (ERSP)?
A. The mission of the ERSP is to discourage advertising and marketing in the electronic retailing industry that contains comparative advertising.
B. The majority of claims reviewed under the ERSP program are for online advertising, including search media optimization and social media marketing.
C. Spam e-mails along with Internet pop-up ads that lead to further e-commerce are in the ERSP's purview as well as advertising on TV shopping channels.
D. The ERSP works under the scope of the Electronic Retailing Association (ERA) to create a predisposed self-regulatory system.
E. The ERSP is an initiative of the Federal Trade Commission (FTC) to work toward the self-regulation of electronic retailing.
Answer: C
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