All of the following are approaches for getting an organization's news and viewpoints on local television EXCEPT
A) send a news release.
B) send a media alert or advisory.
C) make a phone or e-mail pitch.
D) produce a video news release.
E) all of the above are legitimate approaches.
Answer: E
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Which of the following is likely to get you into legal trouble?
a. frequently seeking the advice of your organization's attorney b. doing what your boss says to avoid having to take personal responsibility c. remembering that the legal line between advertising and PR is quite fine d. knowing the identity of your enemy or your potential legal foe
Define cognitive restructuring and explain how it helps manage speaker apprehension. Then give an example of a self-affirmation you might use during cognitive restructuring
What will be an ideal response?
What do the authors say has become one of the most researched areas of persuasion and possesses qualities that make it distinct from other areas of research?
What will be an ideal response?
A presentation which persuades the audience to perform a specific action related to the solution is called a speech to
a. actuate b. convince c. stimulate d. demonstrate