Which of the following customer segments as described in the chasm framework make up the mass market?
A. the technology enthusiasts and laggards together
B. the early adopters alone
C. the early and late majority together
D. the technology enthusiasts alone
Answer: C
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Stage Technologies is a London-based company that supplies engineering solutions for the entertainment industry. It has helped the boy-band Westlife make a flying entrance onto stage and provided stage-rigging packages for the Princess cruise line. The company was established in 1994 after a couple of production designers decided that the automation of theater productions could be done more safely and more efficiently by using modular production rather than the old "build-as-needed" formula. The company installs wenches, stage lifts, and other equipment commonly used in stage productions. The equipment is designed so it can be operated from a single console without heavy lifting. Both opera companies and theaters see the benefit of such a system, but many are reluctant to buy because of
perceived costs.Joseph Harris is the company's best salesperson. Harris is making a sales call on the manager of a theater that is planning to perform three plays this season that include complicated lifting, flying, and a working trapdoor. The manager is aware of the time, labor, and monetary costs involved in staging these productions and wishes there was an easier way to produce the three plays.Buyer's remorse would most likely occur if: A. the customer had perceptual objections. B. Anderson or Harris used uniform delivery pricing. C. the customer tried to save money by buying fewer modules than needed. D. Anderson or Harris used too many trial closes. E. Anderson or Harris used the SELL sequence for prospecting.
Inventory control is the process of managing ______, work in process, finished goods, and in-transit goods.
a. raw materials b. inventory c. resources d. services
Which of the following would most likely be classified as a current liability?
A) Two-year notes payable B) Bonds payable C) Mortgage payable D) Portion of long-term debt due within one year
Discuss how the market pay line and the pay policy line are used.
What will be an ideal response?