A member of your market research team conducted tests of a new television advert with twenty different groups of consumers, in which they rated their satisfaction (on a ten point scale) with the advert and likelihood of purchasing the advertised product (on a five point scale). He is worried about the familywise error rate across the tests, what advice would you give him.
A. Use a Cramer’s V test
B. Use a Olive Dunn test
C. Use a Bonferroni Correction
D. Use a Field Correction
Answer: C
You might also like to view...
Learning center and short tasks can be adapted to use the three-phase lesson design. Identify the statement below that would be part of the after portion of a short task
a) Pose the task at the each center. b) Pair classmates to discuss strategies. c) Model what happens at each center. d) Small groups share and compare strategies.
On average, a 6-year-old is about 45 inches tall
Indicate whether this statement is true or false.
Funding for schools–at the local, state, and federal level–is controversial. Which of the following best describes the controversies involved in educational funding?
a. Local funding is most controversial, because "sin taxes" disproportionately affect low income tax payers. b. Local funding is most controversial, because sales taxes unfairly target high income families. c. State funding is most controversial, because money derived from lotteries reduces money that education receives from other sources. d. Federal funding is most controversial because proponents believe education is essential for the progress of the country, whereas critics warn of too much federal control of education.
Closed injury and open head injury are the same form of traumatic brain injury
Indicate whether the statement is true or false.