What promotional efforts would a marketer be likely to employ if the communication objective was to encourage purchase of the product?

What will be an ideal response?


When the marketer's communication objective is to encourage purchase of the product, he would probably use samples, create elaborate displays in stores that dispense money-saving coupons, and sponsor contests.

Business

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A bank has the following data on the gender and marital status of 200 customers.  Male Female Single20 30 Married100 50 ? a.What is the probability of finding a single female customer?b.What is the probability of finding a married male customer?c.If a customer is female, what is the probability that she is single?d.What percentage of customers is male?e.If a customer is male, what is the probability that he is married?f.Are gender and marital status mutually exclusive?g.Is marital status independent of gender? Explain using probabilities.

What will be an ideal response?

Business

Costs are not affected by the changes in the volume of production

Indicate whether the statement is true or false

Business

Perceived desirability refers to the degree to which an individual has a favorable or unfavorable evaluation of the potential entrepreneurial outcomes. 

Answer the following statement true (T) or false (F)

Business

Which type of social networking site is differentiated by an emphasis on some common hobby, interest, or characteristic that draws members to the site?

a. Decentralized network. b. Vertical network. c. Parallel network. d. Centralized network. e. Focused network.

Business