According to the exchange theory, what "value" can a salesperson add to the interaction?
What will be an ideal response?
The salesperson can add value by:
a. Giving information about the market or product
b. Giving reassurance to a customer
c. Providing a warm social environment for the interaction
d. Personalizing promotions to fit the customer's own personality and buying styles
e. Allowing for some customers to bargain and enjoy "the hunt" of shopping
f. Hearing complaints and allowing customers to express dissatisfaction.
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In non-hierarchical clustering, plotting the ratio of total within-group variance to between-group variance against the number of clusters is useful if you are ________
A) interpreting and profiling the clusters B) assessing the validity of clustering C) deciding on the number of clusters D) both B and C
Cognitive dissonance can occur both before and after a purchase
Indicate whether the statement is true or false
The staff ________ their community service in a variety of ways at locations throughout the county
a. fulfill b. fulfills
Which of the following is true in relation to market share and monopoly power?
a. A market share greater than 50% generally indicates monopoly power. b. A market share between 50 and 75% is, in itself, inconclusive in determining monopoly power. c. Market share is rarely used as a test of monopoly power because it is difficult to determine. d. Market share is a common test for monopoly power because it is an easy, objective measurement for courts to determine.