Describe how national radio networks are used for advertising.
What will be an ideal response?
Advertisers may use one of the national radio networks to carry their messages to the entire national market simultaneously via stations that subscribe to the network's programs. Networks provide national and regional advertisers with simple administration and low effective net cost per station. Disadvantages include lack of flexibility in choosing affiliated stations, the limited number of stations on a network's roster, and the long lead times required to book time.
You might also like to view...
Discuss guidelines for reinforcing your position when developing a persuasive message
What will be an ideal response?
What is one possible pitfall Kevin Salazar should be aware of when giving the presentation?
A) He needs to promote the benefits of ScranTone without saying anything negative about the current supplier. B) The buyer must have disliked Kevin not to have purchased from him in the past. C) He needs to talk down to the buyer to make sure the buyer understands. D) A successful presentation could end up with an order bigger than ScranTone can handle. E) This account could make or break his quota for the month.
The third category of the nonattainment areas is labeled "serious."
Indicate whether the statement is true or false
Springfield Company offers a bonus plan to its employees and the amount of the employee bonuses for the current year is estimated to be $966,000 to be paid during January of the following year. The journal entry on December 31 to record the bonuses is:
A. Debit Unearned Bonuses $966,000; credit Bonus Payable $966,000. B. No entry since the bonuses are not paid until January. C. Debit Employee Bonus Expense $966,000; credit Bonus Payable $966,000. D. Debit Estimated Bonus Payable $966,000; credit Cash $966,000. E. Debit Employee Bonus Expense $966,000; credit Prepaid Employee Bonus $966,000.