What is NOT the likely effect of an introduction that uses humor?

A) it disarms skeptical listeners
B) it encourages listeners to view the speaker favorably
C) it relaxes the audience
D) it helps the speaker and the listeners put the topic in perspective
E) it causes the audience to misinterpret the topic.


E

Communication & Mass Media

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a. To persuade b. Playing the guitar reduces stress, teaches musical appreciation, and enhances self-esteem. c. To actuate d. To persuade the audience of the benefits of learning to play the guitar

Communication & Mass Media

Whenever you come home, your parents fuss over you. Your mom is always worried that you’re driving dangerously, while your dad wants to make sure you’re being safe when you’re out late at night. Identify the destructive process of verbal symbols they are engaging in and explain to them why it is not helpful.

What will be an ideal response?

Communication & Mass Media

A few paragraphs in a news story or a few lines of copy in a piece of marketing material can help provide basic background information for your readers, but ______ can do more for them.

A. texting B. linking C. blogging D. writing

Communication & Mass Media

Jose has a very task-related and straightforward message to send to his project team. According to the media richness concept, which form of media should he choose?

A. Lean media B. Rich media C. Moderate media D. New media

Communication & Mass Media