A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past
In this situation, the consumer used a ________ to arrive at this purchase decision.
A) central route
B) peripheral route
C) behavioral route
D) subjective route
E) objective route
B
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The direction of testing from recorded amounts toward supporting documentation provides evidence as to existence of assets and revenues
a. True b. False Indicate whether the statement is true or false
Describe the various legislative actions that have been taken to regulate the manner in which online, social media, and mobile operators obtain and use consumer information
What will be an ideal response?
Kate is covered under her employer's group health plan. She is also covered as a dependent under her husband's group health plan. Under the usual coordination-of-benefits provision, how will each company respond to a claim filed by Kate?
A) Kate's plan is primary, and her husband's plan is excess. B) Her husband's plan is primary, and Kate's plan is excess. C) The plan of the person with the birthday earliest in the year pays first, and the other plan is excess. D) Each plan will pay 50 percent of the claim.
Which of the following is not a reason investors purchase bonds?
A) Conservative investment B) Pay periodic income C) May be convertible D) Have high risk and return