Rage, a leading motor vehicle manufacturer, introduces a new superbike model. It invites proposals from independent dealers who are willing to set up exclusive showrooms that only sell Rage's superbikes
Chosen dealers will sell and service the superbikes, and Rage will oversee national advertising. This is most likely an example of a(n) ________.
A) administered vertical marketing system
B) horizontal manufacturing marketing system
C) manufacturer-sponsored retailer franchise system
D) manufacturer-sponsored wholesaler franchise system
E) direct marketing system
C
You might also like to view...
What is the purpose of the bibliography section in a formal report?
A) It limits your ethical obligation to credit your sources. B) It replaces the use of references. C) It includes the names and subjects mentioned in a report. D) It includes material that is not directly relevant to all audience members. E) It fulfills your ethical obligations to credit sources and allows readers to consult the sources.
Assume that a firm's book value at the beginning of the year is $17,800 and that the firm reports net income of $6,200 . If the firm's book value at the end of the year is $20,000 what was the amount of dividends paid during the year?
a. $4,000 b. $8,800 c. $2,200 d. Insufficient information to determine
After all is said and done, the primary purpose of consumer relations is to build sales
Indicate whether the statement is true or false
The next iteration of MRP systems is referred to as __________ and allow for better planning using “what-if analyses."
a. ERP b. ELP c. 2-MRP d. MRP-II