Why is integrated marketing communications important to marketers?
What will be an ideal response?
Marketers should establish a consistent message throughout each element of the mix to ensure integrated
marketing communications (IMC). In an effective IMC approach, each element is telling a part of a cohesive story.
Maintaining consistent messaging throughout the elements can improve the cost-effectiveness of our marketing
communications budget, because each element synergistically supports the other.
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The federal unemployment tax (FUTA) is paid only by the employer
Indicate whether the statement is true or false
Describe the overarching paradox in the legal arena and list some of the reasons for it.
What will be an ideal response?
Answer the following statement(s) true (T) or false (F)
11. In the building approach, information about how to proceed is readily available. 12. Entrepreneurs who have alertness rationally and systematically search their environment or their particular information sets for opportunities. 13. Research shows that entrepreneurs with preexisting knowledge of an industry or market are more likely to recognize opportunities than entrepreneurs who have less experience. 14. Typically, entrepreneurs go through three processes before they are able to identify an opportunity for a new business venture: idea generation, creativity, and opportunity recognition. 15. The purpose of the creativity stage is to transform ideas into opportunities 16. Every idea is an opportunity 17. There are no formal approaches to thinking creatively, so creative inspiration must be left to chance.
Regarding pricing objectives, a good marketing manager knows that
A. target return objectives usually lead to a large profit. B. sales-oriented objectives usually lead to high profits. C. status quo pricing objectives can be part of an extremely aggressive marketing strategy. D. profit maximization objectives always lead to high prices. E. None of these answers is correct.