In addition to civil and criminal penalties, agencies may seek injunctions to stop a person or business from engaging in behavior that violates a particular statute
a. True
b. False
Indicate whether the statement is true or false
True
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When a company increases its advertising and marketing during a major event, such as the Olympics, to capitalize on individuals watching the event, yet is not an official sponsor, it is:
A) allusion marketing B) incidental marketing C) distractive marketing D) saturation marketing
Answer the following statements true (T) or false (F)
1. Alison, the director of marketing for a global company, is planning the contributions she and her department will make to the organization over the next 24 months. This type of planning is called operational planning. 2. Paula is the store manager for a national grocery retailer, and she received the yearly tactical plan from Greg, her district manager. Paula is meeting with her department managers to plan how to implement the specific tasks outlined in Greg's plan for the next year. Paula is engaged in operational planning. 3. Goals are arranged in a hierarchy known as a means-end chain because in the chain of management, the accomplishment of high-level goals is the means leading to the accomplishment of low-level goals or ends. 4. Jerome's Italian Pizza is in a very competitive industry, and its upper management believes that it can achieve higher profits by focusing on a strategy of lowering costs and prices, providing quicker delivery, and providing good customer service. "Increase profits by 15% a year for each of the next five years" is an example of a strategic goal.
In rhetoric, ethos refers to argument by character, logos refers to argument by logic, and pathos refers to argument by emotion.
Answer the following statement true (T) or false (F)
Q&A sessions accomplish all of the following EXCEPT
a. give audience members a voice. b. afford audience members the opportunity to ask the speaker questions about remarks. c. afford audience members the opportunity to share their reactions with the speaker. d. give audience members the opportunity to to heckle the speaker.