What might happen if the subjects in a field experiment discover their respective roles in the experiment and behave differently?
a. Lack of realism
b. Contamination of the results
c. Receipt of answers that are socially desirable
d. Extremism
B
Disadvantages of a field experiment are the researcher's lack of control over all potentially important variables and contamination of the results if the subjects discover their respective roles in the experiment and behave differently.
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Buying stocks gives an investor
A. a very low but safe return. B. ownership in corporations. C. the riskiest asset available in the market. D. a pure and random speculative gamble.
In the ________ step of the market segmentation process, the marketer determines which demographics, lifestyles, and usage behaviors make each needs-based segment distinct and identifiable
A) segment "acid test" B) segment attractiveness C) segment profitability D) need-based segmentation E) segment identification
Which of the following most accurately describes the position taken by generally accepted accounting principles regarding the accounting for the costs of drilling dry wells in the oil and gas industry?
a. Only the successful efforts method may be used. b. Only the full cost method may be used. c. Both the successful efforts and full-cost methods may be used. d. Neither the successful efforts method nor the full cost method may be used pending the development by the Securities and Exchange Commission of its own approach to accounting for the costs of drilling dry wells.
_____ is/are reprogrammable machines that can manipulate materials, tools, and parts to perform a variety of tasks.
a) Robots b) Automation c) Drones d) Diverters