Product planners need to consider products and services on three levels. At the third level, product planners must build ________

A) an actual product
B) an augmented product
C) core customer value
D) a brand personality
E) a basic product


B

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Which of the following is not a duty of the cost accountant in a process cost system?

a. Estimating the stage of completion of in-process units at the end of the month. b. Collecting the periodic production costs. c. Preparing the journal entries to record the factory operations. d. Computing the amount of equivalent units.

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From a(n) ________ point of view, Pepsi might see its competition as Coca-Cola, Dr Pepper, 7UP, and the makers of other soft drink brands. From a(n) ________ point of view, however, the customer really wants "thirst quenching."

A) market; industry B) market; consumer C) industry; competitive D) industry; market E) company's; consumer's

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The most significant impact of HIV/AIDS on workforce demographics may not be on the numbers of workers, but on the ______.

a. gender structure of the workforce *b. age structure of the workforce c. education of the workforce d. marital status of the workforce

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Which of the following statements corresponds to an embargo?

a. It constitutes a total or near-total ban on trade with a foreign country. b. It corresponds to a restriction on the quantities of goods that may be imported. c. It is a refusal to trade or do business with certain foreign firms. d. All of the above

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