Discuss the philosophy of Change Management and what it involves. What is the role of Six Sigma and lean principles in Change Management?
What will be an ideal response?
Managing change involves moving from an existing state to a more desired state of being.
Strategic change often follows an S-shaped pattern where new changes are launched, they flourish, and then stabilize.
There are a variety of changes that may be needed in an organization. They may be related to mission or be strategic, operational, cultural, technological, or organizational in nature. Six Sigma and lean principles not only address operational change but can also lead to cultural change.
To manage change effectively, the needs of workers, managers, and stakeholders should be aligned. To lead and implement change, managers must establish an organizational structure. They need to set up communication systems to inform employees about the change as it is in process. Firms must not overlook training, and managers must set adequate budgets to see the change to fruition. Finally, organizations as a whole must overcome fear of change through counseling and guidance.
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What statement suggests that the Johnson & Johnson Tylenol ad stating that "last year hospitals dispensed 10 times as much Tylenol as the next four brands combined" was suspiciously deceptive?
A. It was a simple statement of a valid claim about the product. B. Johnson & Johnson wanted consumers to think that the medical profession and hospitals believed it was the most effective acetaminophen treatment on the market. C. It was an effort to call attention to the practice of selling the drug to hospitals at a deep discount. D. Johnson & Johnson wanted to show its commitment to lowering medical costs to consumers.
Rapidly developing products and moving them to the market is part of time-based competition
Indicate whether the statement is true or false
Elmore purchases goods from Grady, and Elmore executes and delivers a negotiable note to Grady for $1,200, payable to Grady's order in 30 days. Two weeks later, Grady negotiates the note to McDaniel. Which of the following is true?
a. McDaniel is required to notify Elmore that he acquired the note. b. If the goods are defective, Elmore's defense will necessarily be available against McDaniel. c. Whether Elmore's defense is available against McDaniel will depend on whether McDaniel acquired the note in good faith and for value, had no knowledge of the defense, and took the note without reason to question its authenticity. d. McDaniel can acquire no greater rights than Grady had in the note.
What type of marketing tends to be more reliable and trustworthy than messages from more formal marketing channels?
a. Reputational capital. b. Object sociality. c. Flaming. d. Social proof. e. Word-of-mouth.