Name two things Johnson & Johnson did right in the Tylenol crisis.

What will be an ideal response?


The company was honest with the media and public, the company took immediate action, the company fixed the problem with the product, and the company communicated what they had done.

Communication & Mass Media

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______ refers to the feelings of disorientation and anxiety that many people experience for a time while living in a foreign country.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Public relations is a management tool for institutions to establish beneficial __________with other institutions and groups

Fill in the blank with correct word

Communication & Mass Media

Include illustrations, explanations, descriptions, definitions, analogies, statistics, and opinions- material that will clarify, amplify, and provide evidence to support your main ideas and thesis

A. Supporting materials B. Visual aids C. Attention grabbers D. Word pictures

Communication & Mass Media

Providing proof in the form of logical and motivational support is essential to persuasive speaking

Indicate whether the statement is true or false

Communication & Mass Media