Instrumental language usually

A. functions as a tool to get something done.
B. presents a point in an indirect manner.
C. lacks descriptiveness.
D. is driven by creativity.


Answer: A

Communication & Mass Media

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A radio commercial uses the voice of a singer sounding remarkably like Lilly Jones singing part of her hit record, “Fainting.” The singer is not Jones. To avoid an appropriation lawsuit for a “sound-alike” problem in the advertisement ______.

a. the ad cannot use Jones’s name b. the singer’s voice must be disguised c. the ad must include a disclaimer saying, for example, the singer is not Jones d. there is no problem; sound-alikes can be used in radio ads under all circumstances

Communication & Mass Media

Which of the following is not good advice when layering sound?

a. position sounds to create relationships of space and distance b. maintain a uniform loudness for all elements to avoid erratic perspectives c. maintain spectral balance so that the aural space is properly weighted d. vary sonic elements such as pitch, rhythm, timbre, and envelope to avoid masking or unintelligibility

Communication & Mass Media

The chi-square (X2) statistic is a value that shows the relationship between expected frequencies and observed frequencies?

a) This statement is true b) This statement is false c) This statement actually defines a t-test d) The statement should use the word "tested" instead of "observed"

Communication & Mass Media

As a speaker, you can usually assume that an audience will be interested in what you have to say.

Answer the following statement true (T) or false (F)

Communication & Mass Media