The fact that Home Depot and Lowe's both cater to the home improvement segment of the marketplace by selling similar products is an example of ________ competition.
Fill in the blank(s) with the appropriate word(s).
direct
In direct competition, products that perform the same function compete against one another. Since Home Depot and Lowe's cater to the same segment of the marketplace by offering similar or even identical products, they would be considered direct competitors.
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