Seamless, consistent communication helps a firm build a good reputation.
Answer the following statement true (T) or false (F)
True
Seamless, consistent communication-from every corner of the company-is how a firm earns a good reputation. And that is the principal objective of IMC-integrated marketing communications.
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IT departments must now function as internal service providers and must supply competitively priced services that help the company's employees use technology to improve productivity and increase corporate profitability.
Answer the following statement true (T) or false (F)
Latitude of ______ occurs when new information causes a person to neither accept or reject a position but instead maintain his or her original position.
a. acceptance b. noncommitment c. rejection d. understanding
A joint venture is one in which two, or sometimes more, independent companies agree to combine resources in order to achieve a specific objective, usually limited in scope.
Answer the following statement true (T) or false (F)
When a blanket rate structure is used, which factor is eliminated as a locational determinant?
a. labor rate b. transportation rate c. raw material sources d. market sources