McCroskey and Wheeless (1976 ) define what as??the process of creating messages that we

believe represent the meaning to be communicated and are likely to stimulate similar meaning
in the mind of a receiver??(p. 24)?

A) sending B) decoding C) encoding D) message


C

Communication & Mass Media

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"Your car is your friend." This sentence is what figure of speech?

a. metaphor b. alliteration c. simile d. anitithesis

Communication & Mass Media

Some group members have suggested that the company sponsor an annual picnic rather than a more formal annual dinner. John disagrees with the others because the company has held a formal dinner every year for more than 10 years

Which fallacy of argument could be attributed to John's comment? a) Ad hominem attack b) Appeal to authority c) Appeal to popularity d) Appeal to tradition e) Faulty cause

Communication & Mass Media

Political candidate Jones is falling behind his opponent in the polls. When one of his campaign workers uncovers a scandal buried in the opponent's past, Jones must rush to make this information public so as to hurt his opponent's reputation. What type of political advertisement would best serve Jones's purpose?

A. a tell-all ad B. an exposure ad C. an attack ad D. a fear campaign

Communication & Mass Media

Explain why analyzing qualitative data is reflexive and inductive.

What will be an ideal response?

Communication & Mass Media