Describe how advertising objectives are set to reflect the product class
What will be an ideal response?
The advertising objective should emerge from a thorough analysis of the current marketing situation. If the product class is mature, the company is the market leader, and brand usage is low, the objective is to stimulate more usage. If the product class is new, the company is not the market leader, but the brand is superior to the leader, then the objective is to convince the market of the brand's superiority.
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What roles can music play in advertisements?
What will be an ideal response?
A homeowner is liable for negligence per se if he or she fails to repair a damaged sidewalk in front of his or her home and a pedestrian who trips on the unrepaired sidewalk is injured.
Answer the following statement true (T) or false (F)
An employee who is in an organization which actively invites contribution to the organization’s communication patterns and decision making processes is likely in what type of organization?
a. Exclusive b. Exclusionary c. Inclusive d. Open
Juanita paid a life insurer $45,000 in exchange for an immediate life annuity. Juanita will receive $500 per month from the insurer, and her life expectancy is 15 years (180 months). What is the exclusion ratio in this case?
A) 33.33 percent B) 40.00 percent C) 50.00 percent D) 66.67 percent