Mellow Inc., a manufacturer of toiletry products, believes commercials for toiletries are processed primarily through a peripheral processing route. Which of the following advertising strategies should Mellow use?

A. ads that pay more attention to information in the copy than executional elements such as visual imagery
B. ads that use popular celebrity endorsers such as movie stars and sports personalities
C. very detailed ads with a great deal of information about body hygiene
D. ads that are free of any distractions like pictures or jingles
E. detailed ads with strong message arguments about Mellow brands


Answer: B

Business

You might also like to view...

A large electronics chain has decided to close some of its stores across the country to focus more on online sales. Which type of grand strategy is the store using?

a. retrenchment b. stability c. combination d. spinoff

Business

Which term below is not one of the types of individual-level performance-based pay?

a. Merit pay b. Piece rate c. Bonus d. Benefit

Business

Some companies use ________ to create buzz and excitement in advance of a new product launch.

A. informal rumors B. planned communications C. e-mail communication D. grapevine gossip E. web-based social media

Business

GAT, Inc. has issued a $1,000 par 4% annual coupon bond that is to mature in 18 years. If your required rate of

return is 6.5%, what price would you be willing to pay for the bond? What will be an ideal response?

Business