Mellow Inc., a manufacturer of toiletry products, believes commercials for toiletries are processed primarily through a peripheral processing route. Which of the following advertising strategies should Mellow use?
A. ads that pay more attention to information in the copy than executional elements such as visual imagery
B. ads that use popular celebrity endorsers such as movie stars and sports personalities
C. very detailed ads with a great deal of information about body hygiene
D. ads that are free of any distractions like pictures or jingles
E. detailed ads with strong message arguments about Mellow brands
Answer: B
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