When considering the demographic characteristic of ________, you can evaluate whether you think a less wealthy audience might be more liberal and more open to new ways of thinking.

A. age
B. culture
C. economic status
D. political orientation


Answer: C

Communication & Mass Media

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Accessing news and images from distant and remote places and communicating anytime through social media sites with friends around the world exemplify

a. friendship networks. b. media networks. c. time-space compression. d. framing.

Communication & Mass Media

According to a 2006 study, the most popular quantitative research technique in public relations was:

a. Content analysis b. Experiments c. Ethnography research d. Survey research

Communication & Mass Media

Nicole will be making a presentation in class on how to build a simple bookcase. Which of the following statements best represents the type of memorable and informal language she should use in her oral presentation?

a. "Carefully calculate the exact units of measurement in feet and inches before proceeding to the lumber." b. "One should take precautions when measuring and cutting one's materials." c. "Measure twice, cut once." d. "It would be the best plan to measure the board carefully several times before beginning to cut them." e. All of the above are equally appropriate.

Communication & Mass Media

The following are all functions of wikis EXCEPT

A) They can be used by employees. B) They can facilitate cooperative work on projects. C) They can go "viral" if they become popular enough. D) They provide paperless editing. E) Users can correct and update inaccurate information.

Communication & Mass Media