Why are advertisers failing to tap into the wealth and spending power of older Americans?

a. Older Americans are not social media-savvy
b. Advertisers are obsessed with youth
c. Baby boomers have well-established purchasing patterns
d. A failure to understand what motivates "The Greatest Generation"


b

Communication & Mass Media

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The conception of time may influence our communication behaviour. Many Western cultures tend to think of time as a long ribbon stretched out in a progressive linear path, having a beginning and an end. Adherence to schedule is important. Which time orientation does this compartmentalization of time best characterize?

A. Polychronic. B. Chronemic. C. Scientific. D. Monochronic.

Communication & Mass Media

Telling a receptionist your health concerns when calling, completing paperwork at the doctor's office, and answering your physician's questions are all examples of meeting what caregiver need?

A. inclusion B. information C. efficiency D. cooperation

Communication & Mass Media

Cognitive self-esteem is ___________

a. your preoccupancy with your weaknesses b. your feelings about yourself in light if your analysis of your strengths and weaknesses c. your thinking about your strengths and weaknesses d. your verbal and nonverbal behaviors

Communication & Mass Media

Explain and give examples of uncertainty-accepting cultures versus uncertainty-rejecting cultures.

What will be an ideal response?

Communication & Mass Media