Which of the following is the strongest reason that the owners of The Attic Trunk might NOT want to completely discount the mature consumers as a still-viable target market?
A) Mature consumers wield considerable influence over purchases made by their children and grandchildren.
B) Mature consumers are the fastest-growing and wealthiest demographic segment in the United States.
C) Mature consumers are spending an increasing percentage of their income on specialty items such as those originally sold by The Attic Trunk.
D) Mature consumers are interested in shopping where younger families shop in an effort to look as young as they feel.
E) Mature consumers are less willing to shop around and change brands than younger consumers are, so they will likely remain loyal to The Attic Trunk.
B
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Indicate whether the statement is true or false.
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