Which one of the following does the PR practitioner use as framework for addressing organizational problems and opportunities?

a. marketplace environment conditions
b. the organization’s stakeholders
c. target audience research
d. the organization’s mission


d. the organization’s mission

Communication & Mass Media

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The Decreased Options Technique (DOT) strategy works well in virtual groups

Indicate whether the statement is true or false

Communication & Mass Media

The more experts who support your viewpoint and the larger the numbers you cite, reflect a principle within selecting the BESTsupporting material known as

A) magnitude. B) variety. C) proximity. D) suitability.

Communication & Mass Media

An MP3 recording has the exact same quality as a CD

a. True. b. False.

Communication & Mass Media

"Have we repudiated and forbidden all form of shill, stealth, and undercover marketing?" is a question that addresses which of the following?

A) honesty of identity B) agency employment characteristics C) respect for the rules D) honesty of opinion E) responses when things go wrong

Communication & Mass Media