A tri-modal profile means that a distribution of data plots out showing

a. no peaks
b. one peak
c. two peaks
d. three peaks
e. more than three peaks


d. three peaks

Communication & Mass Media

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The ______________________________ encompasses the purpose for which the audience is gathered, their shared expectations about what is to happen there, as well as both the physical location and layout of the event.

a. occasion b. culture c. venue d. analysis

Communication & Mass Media

Research suggests that emoticons have a significant effect on the interpretation of a typed message

True False

Communication & Mass Media

Which of the following statements is not a way to generate Detection Apprehension in someone:

A) The liar and target (receiver) share social values B) If the Liar has little practice and no record of success C) You are more afraid if you are lying about something serious (stakes are high) where you could really get punished D) The target (receiver) in no way benefits from the lie

Communication & Mass Media

Research suggests that two days after we hear a speech we will have forgotten 75 percent of what was

said. Indicate whether the statement is true or false

Communication & Mass Media