How can one “write for the ear,” and why is it more important to do so in broadcast stories than in print?
What will be an ideal response?
Writing for the ear means using language that is both easy to understand and appeals to the senses. This is important both for the audience and for the anchor of a broadcast story, because audiences interact with the content by listening to what the anchor says. Audiences need to be able to follow along with a story with minimal effort, but they also want to be engaged by the content they hear. Anchors need to be able to communicate the important information in a story as vividly as possible without stumbling over pronunciation or other confusing elements. This means that writers should use words that have a single, clear meaning and (whenever possible) are easy to pronounce. They should also look for words that take advantage of sound and senses, such as “hum,” “click,” or “slap.”
You might also like to view...
The technology, which transfers page images composed inside a computer directly to printing plates, is called:
a. ?graphic arts b. ?woodcuts c. ?sketches d. computer-to-plate
The perceived importance of a topic to the audience________the likelihood of persuasion
a. can increase or decrease b. always increases c. always decreases d. does not affect
Which of the following will largely dictate what the primary function of a speech will be?
A. the age and occupation of the audience B. the function the speaker is most familiar with C. how comfortable the speaker is in front of an audience D. the nature and purpose of the event at which the speech will be given
Researchers studying secondary emotions observed increased eye blinking, more facial movement overall and a horizontal mouth stretch as behaviors associated with __________
a. anxiety b. embarrassment c. pride d. contempt