As a major steel manufacturer, SteelMakers Inc focuses on having the most efficient manufacturing processes in place. The company believes that its competitive edge lies in its ability to offer the best prices. They also maintain an excellent distribution network that ensures wide availability of their products. SteelMakers has a ________.
A) selling orientation
B) production orientation
C) product orientation
D) marketing orientation
E) social orientation
B
You might also like to view...
According to the conservation movement, businesses that use animals for food, entertainment, or pets violate the ethical rights of these animals.
Answer the following statement true (T) or false (F)
______________ financing creates separate legal entities from the parent company. Since these entities are not wholly owned subsidiaries they can be hidden from the investors by keeping the entities off the financial statements.
a. Off-balance sheet b. Off-shore c. Cookie jar d. Virtual
All of the following are major issues that most boards of directors have in common except
a. the annual business plan of the firm b. Developing departmental production plans c. The issuance of stock options d. The issuance of dividends
When you compile a list of acceptable outcomes, you will probably have a better chance of gaining something out of the negotiation, even if it’s not the first thing that you wanted. This is considered which strategy for integrative bargaining?
a. Separate the people from the problem b. Focus on interests, not positions c. Generate a variety of possibilities d. Insist on some fair standard