All of the following are considered to be an "intermediate" level of measurement EXCEPT

A) behavior.
B) retention.
C) comprehension.
D) awareness.
E) reception.


Answer: A

Communication & Mass Media

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Once you have received the results of your Media Writer’s Self-Perception Scale, please explain why the scale and knowing your writing strengths/weaknesses is important, what you learned, and how you apply these insights into your media writing in the future. Include one paragraph per point requested.

What will be an ideal response?

Communication & Mass Media

Lectures may be given ________

A) at professional seminars B) after a luncheon C) to enhance the listeners? knowledge D) all of the above

Communication & Mass Media

The major characteristic of All-News radio stations is

a. long program lifespan b. fickle audiences c. high average-quarter-hour audiences d. short time-spent-listening e. especially loyal listenership

Communication & Mass Media

Grounded theory is a deductive process of creating theory from categories that emerge in observed data

a. True b. False

Communication & Mass Media