When its monitoring software spotted a Twitter post that went to 10,000 followers from an upset consumer who couldn't redeem a prize from a MyCoke rewards program, Coke quickly posted an apology on his Twitter profile and offered to help resolve the
situation. This is an example of which of the following?
A) mystery shopper actions
B) consumer panel data
C) purchasing outside information
D) acting on marketing intelligence
E) conducting a sentiment analysis
D
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Age, income, education, ethnicity, and gender are types of
A) psychographic data. B) behavioral data. C) attitudinal measures. D) psychoanalytic information. E) demographic information.
Common elements in the title area of a master slide are:
a. the title b. a graphical image c. a separator—usually a line d. all of the above
A cell phone company offers a promotion in which they give away a free phone to people who purchase the highest-level data usage plan. This is an example of which of the following?
a. balance subsidies b. promotional subsidies c. direct cross-subsidies d. risk reduction subsidies
The following information pertains to the Classic Burger Restaurant chain:
Sales $600,000 Variable costs 300,000 Total contribution margin 300,000 Fixed costs 100,000 EBIT 200,000 Interest expense 50,000 Earnings before taxes 150,000 Taxes (30%) 45,000 Net income $105,000 a. If sales increase by 10%, what will be the new level of EPS if the firm has 100,000 shares outstanding? b. What is the percentage increase in EPS? Explain the difference between the percentage increase in sales and the percentage increase in EPS.