An advantage to using a perceptual map is that it
A. can highlight potential market positions that might be underserved.
B. it is the quickest way to determine market segments.
C. shows the firms strengths, weaknesses, opportunities and threats.
D. shows how other companies are marketing their products.
E. shows which products of a firm are most profitable.
Answer: A
You might also like to view...
Apple products appeared in many films in 2016 and 2017. This demonstrates how Apple is using ________ as a sales promotion approach.
A. loyalty programs B. point-of-purchase materials C. product placements D. premiums E. multiple-purchase offers
The court of last resort in the state court system is frequently called the ________ court
A) superior B) district C) supreme D) trial
________ crowdfunding sites allow individuals to invest in private companies for a percentage share of the company.
A. Equity B. Lending C. Reward-based D. Market
Given the following regression source table, how many observations were recorded for the analysis? ANOVA ? df SS MS F Significance F Regression 1 906.69 906.69 22.276 0.018 Residual 3 122.11 40.702 Total 4 1028.8 ? ? ? ?
What will be an ideal response?