Robert was running low on cash and could not buy his Marketing textbook by the first day of class if the bookstore did not accept his credit card. Luckily, the bookstore accepted his VISA card, so the bookstore created ________ utility for Robert.
A. form
B. price
C. time
D. place
E. possession
Answer: E
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The new personalized stationery and business cards are both examples of ________
A) horizontal line extensions B) vertical line extensions C) brand extensions D) multibrands E) co-branding
The goal of ________ is to share resources, especially knowledge-based resources, to effect optimally profitable relationships between two channel members.
A. pull strategies B. enterprise resource planning (ERP) C. push strategies D. partner relationship management (PRM) strategies E. materials requirement planning (MRP)
Monetary damages can be recovered only for a material breach
Indicate whether the statement is true or false
The second level of money supply measurement which includes time deposits and money market accounts is called the:
a. M1 b. M2 c. 1044 d. C2 e. TDs