Which of the following is a measure of the sensitivity of customers to changes in price?
A) a liquidity ratio
B) demand sensitivity
C) price elasticity of demand
D) marginal analysis
E) basing-point
C
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When r = 0, this means that X and Y are unrelated
Indicate whether the statement is true or false
When hardcopy forms are used as the source for electronic data input,
a. a paper audit trail is maintained b. economies of scale in data collection are avoided c. input errors are reduced d. a point-of-sale terminal is required
A random variable that may take on any value in an interval or collection of intervals is known as a _____ random variable.
A. continuous B. discrete C. mixed type D. multivariate
A major advantage to the use of primary (versus secondary) data in solving a retail research problem is primary data's _____
a. speed of collection b. source credibility c. lower cost d. currency