Good marketing insights often form the basis of successful marketing programs
Indicate whether the statement is true or false
TRUE
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Buyers with low sales resistance can often be tempted by all the following common features of infomercials EXCEPT ________
A) elaborately staged demonstrations B) "while they last" time limitations C) free shipping D) smooth-talking hosts E) claims of drastic price reductions
A retailer's actual GMROI was 25 percent, whereas its planned GMROI was 30 percent. The retailer should perform _____
a. benchmarking b. retail performance indexing c. gap analysis d. opportunity cost analysis
On October 12 of the current year, a company determined that a customer's account receivable was uncollectible and that the account should be written off. Assuming the direct write-off method is used to account for bad debts, what effect will this write-off have on the company's net income and total assets?
A. No effect on net income; decrease in total assets. B. Decrease in net income; decrease in total assets. C. No effect on net income; no effect on total assets. D. Increase in net income; no effect on total assets. E. Decrease in net income; no effect on total assets.
In a Six Sigma process, a defect is ______.
a. anything that falls outside of customer specifications limits (USL and LSL) b. something that occurs less than 99.9997% of the time c. anything that does not meet government regulations d. anything that does not meet ISO requirements